FIVE-ELEMENT POWDER

FIVE-ELEMENT POWDER

This project involves the packaging design for a premium series of products from a high-level traditional Chinese medicine research institute. The design strategy centers on the contemporary promotion of TCM culture and the rational expression of refined quality, eschewing visual clutter and excessive packaging in favor of a restrained aesthetic that conveys the institute's professional rigor and cultural integrity.The title typography is reproduced from the ancient text Shennong Ben Cao Jing (The Divine Farmer's Materia Medica), paying homage to the origins of Chinese medicine and underscoring a commitment to heritage and in-depth scholarship. The core visual symbol draws from the theories of the Five Elements and the circular motion of meridians, employing linear circular forms to articulate the TCM cosmology of perpetual cyclical flow. Differentiated dot colors within the motif establish clear visual identification across the product series.The packaging employs a predominantly white palette, imparting an academic tone of candor and precision. Earth paper is selected for its natural texture, which echoes the characteristics of raw ingredients, reflects eco-conscious values, and provides a tactile sense of simplicity. The box structure adopts a conventional, functional form, deliberately avoiding gift-box styling to return the focus to the product's essential consumer nature. Ample white space on the layout directs attention to key information and guides perceptual hierarchy. Finishing techniques—including embossed relief, spot UV varnish, and black foil stamping—create nuanced textural details, achieving a harmonious synthesis of cultural depth and contemporary aesthetics.

本案为高级别中医医学研究院系列产品包装设计。设计以中医文化当代弘扬、精到品质理性表达为策略,摒弃繁复视觉与过度包装,以朴素的美学观念传递研究院的专业态度与文化底色。字体溯源《神农本草经》古籍,致敬中医药本源,彰显传承与深研态度。核心符号取自五行与经络圆运动理论,以线状圆形诠释循环不息的中医宇宙观,并以圆点色彩区分系列产品,建立清晰视觉识别。包装以白色为主调,传递坦诚严谨的学术气质,选用大地纸,借自然肌理呈现原料特征、环保主张与质朴触感。盒型采用常规实用结构,去礼盒化设计,回归消费品本质。版面以留白聚焦核心信息,引导感知层次。工艺运用凹凸浮雕、UV光油与烫黑处理,营造细节质感,实现文化底蕴与当代审美的统一。