EXPLOREE
As a children's eyewear brand, Exploree is positioned as an applauder and companion for children's imagination and mobility. The letter “e”, the initial of the brand name, evolves into an image of an excited, cheerful kid explorer, which advocates the brand’s idea of encouraging children to go outside and explore a bigger world.
作为一个心怀爱意的儿童眼镜品牌，Exploree定位为儿童想象力与行动力的鼓励者和陪伴者。标志以品牌名称首写字母“e”为元素，演变为一个兴致盎然、快乐出行的儿童探索者形象，从而传达品牌的主张——让孩子们走出去，去探索更广阔的世界。
