COFFEERIPOOO Research Institute sources great coffee from different countries of origin. It is committed to the research and development of new coffee products, and bringing more great coffee experience to consumers. Based on the idea of “the world in a cup, the ripples of everything”, the brand design brings countries of origin, the name of brand, and consumer experience together logically. A graphic, rather than an animation, consists of the earth in a coup and fluctuating lines of latitude and longitude, which creates a visual illusion effect of ripples in motion. This is how imaginations turn into a spectacular graphic expression indicating directions and possibilities of the systematic brand experience. The standard color of the brand is inspired by the light reflected on the coffee. The light irradiates over the coffee is bright and graceful in a restrained way, which makes it imperceptible and thus let consumers feel comfortable and pleasant. The logo becomes an emotional code that gives people warmth and resonance.