COFFEECOOKIE, a new snacks developed by COFFEERIPOOO Research Institute, has a great taste fusion of coffee and cookie. As a delicious snack and a great coffee mate, it has different flavors such as nuts and matcha. The design uses the pattern of “coffee wave" from COFFEERIPOOO’s logo, and a round cookie shape to form a new symbol that not only indicates high-quality coffee, but also presents a relations of extraction, fusion and partnership between coffee and cookies. The layout forms an interesting letter combination of "COFFEECOOKIE", which is the name of the new snack and has a cute pronunciation that attracts consumers to speak it out. The moment of knowing the meaning of and reading out the word enhances the brand perception and communications. Rather than an eye-catching slogan copywriting, this project adopts a simple hard light photography to emphasize a bright, relaxing, and satisfying moment when consumers are accompanied by COFFEECOOKIE. The beauty of this moment is available and accessible to everybody. As long as one is willing to embrace, enjoy and taste, he or she will find out that life is rich and happiness is simple.