As a children's eyewear brand, Exploree is positioned as an applauder and companion for children's imagination and mobility. The letter “e”, the initial of the brand name, evolves into an image of an excited, cheerful kid explorer, which advocates the brand’s idea of encouraging children to go outside and explore a bigger world. Driller Doing Communications provides systematic services for Exploree, including brand strategy, product strategy, series product design and guidance, logo design, visual identity design, packaging design, advertising design, brochure design, website design, exhibition venue design, photography, and more.