FORTEI
Founded in 1951, FORTEI expanded to 500 global stores by 1996. Responding to market demands for rejuvenation and fashion-forward positioning, FORTEI initiated a brand upgrade strategy. Anchored in "nautical legends and the spirit of freedom," the redesigned identity reflects simplified sophistication, empowering FORTEI to navigate new horizons with renewed vigor.
富铤创立于1951年，至1996年，FORTEI品牌在全球的专卖店已达500间，基于品牌年轻化、时尚化市场需求，FORTEI启动品牌升级战略。以航海传奇、自由精神为FORTEI品牌内核，新的设计规划帮助FORTEI展现了简约化、精致化的品牌定位，促进FORTEI以全新姿态穿越蓝海、扬帆起航。
