The redesign for the U° Coffee, taking advantage of the new idea 'JUST LIKE U°' and its systematic visual representation,breathes fresh meaning into the brand'slogo. It enhances the brand's openness, interactivity, and connectivity with peopleand rejuvenates the end-user experience.By offering cups in various colors and materials, customers are empowered to choose based on their immediate mood and preferences, ensuring a more flexible, relaxed, and delightful experience.