TIBET BOMÊ
Bomê County is known as the hometown of the Kingdom of Powo and the glacier. The purpose of this project is visual expression and communication. The wind-horse banners, a unique custom and scenery in Tibetan areas, are hung on auspicious and divine sites. An interpretation goes like this, “wind-horse banners are chanting whenever there is wind”. The logo presents a typical view in Bomê, wind-horse banners are flying in front of the spectacle glacier. The banners and the glacier are symbols of humanity and the nature respectively. The two are in different forms, one is of softness and the other rigidity. Yet they find a way to integrate with one and another. Under the wind-horse banner is the six-syllabled mantra in Tibetan usually engraved on blessing stones, “Auṃ maṇi padme hūṃ”. The logo creates a setting where silence in the wind is more powerful than words and we feel what Tsangyang Gyatso described in his poem, “A moment gone, hoisting the wind-horse banners—but not to beg good fortune, only to welcome your return”.
“藏王故里·冰川之乡”是西藏波密的称号,这一项目设计旨在对此实现视觉表达与传播。风马旗是藏区的习俗和独特风景,悬挂于被视为吉祥、重要的地方,有着“风每吹动一次,就在诵经一次”的美妙阐释。logo所展现的图景即风旗被猎猎吹起,洁白巍峨的冰川奇观近在眼前,风旗与冰川是人文和自然的表征,二者柔刚各异,但同形异构,相融相生。藏文注释引用祈福石上的六字真言,无须多言,一切都在风中。以此为记,心声亦如仓央嘉措的诗句所述——“那一刻,我升起风马,不为乞福,只为守候你的到来”。




