This is a brand redesign project for China’s leading golf apparel brand. Building upon BIEMLFDLKK’s advocated "healthy, sunny, and elegant lifestyle," D.D.C proposed the "GOLF FASHION" brand slogan. Aiming to better align with the original typography of the brand name, the logo design retains the brand’s existing visual identity while refining its complex color palette into a vibrant orange-yellow hue, conveying a sunlit brand atmosphere. Systematic design enhancements elevate the brand image quality.